Cats love healthy noms!
Cat lovers want nothing, but the best for their kitties! We’ve learned a lot about what cats really need to have optimal health and live long lives. For a very long time, people went on the assumption that cats could get along just fine foods that are high in carbohydrates and heavily processed. Additions of essential nutrients, like taurine, were not even standard in commercial cat foods until the 1980’s. These days cat owners are aware that cats have very special dietary needs as obligate carnivores. We’re also aware that quality ingredients matter. Our cats are part of our family and we want to feed them the same quality food as we eat!
Speaking of quality, cat owners have also become more aware of the problems with cat food companies taking short cuts in sourcing their foods. Corn and grains are often used in cat foods because they are inexpensive and they help with the formation of kibble in dry foods. These ingredients are not easily digested by cats and provide them with very little nutrition. If that isn’t bad enough, corn is one of the 3 most likely crops to be contaminated with mycotoxins. These mycotoxins can lead to cancer and a whole host of other medical problems.
Many new cat food companies have begun to get market share because their foods are more like what cat owners want than what can be found at the grocery store.The big cat food companies have responded by creating new formulas for their foods that have more of the qualities that cats want. One example is the new Hill’s Ideal Balance Crafted line which is made in small batches and contains no corn, no artificial colors, flavors, or preservatives, and is made in the USA. Hill’s has also made generous efforts to reclaim cat owners’ loyalty by helping the community through their Hill’s Food, Shelter & Love program and it’s sister program the Hill’s Disaster Relief Network.
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